Budweiser Goes the Public Relations Route for Their 2018 Super Bowl Commercial

The 2018 Super Bowl aired this past weekend, and for many Americans it was a time to watch the two best teams in the country go head to head in order to emerge victorious. On the other hand, for many Americans who do not view athletics as their forte, like me, the Super Bowl is a time to enjoy the halftime show and some quality advertisements.

Some companies are famous for particular motifs in their advertisements. Examples of this include the Coca-Cola Polar Bear, Pepsi partnering with a pop artist and Budweiser advertising using their Clydesdale horses.

Budweiser mixed it up this year by opting to go a public relations route instead of using their famous horses. The video can be viewed if you follow this link. Their one minute advertisement showed an average man getting a call in the middle of the night to go to the Budweiser factory. He kisses his wife goodbye and heads to work. When he arrives at the factory, they halt production of beer and instead switch their label on cans to Budweiser Water. They then show the distribution/donation of this water to aid disaster relief efforts in California, Texas, Florida and Puerto Rico.

I found this to be a very touching advertisement, so the team at Budweiser accomplished their task. In creating an advertisement like this, Budweiser was able to show America that they care about this country and the people in it. They were able to show an everyday man hard at work to help the country. When he returns home to his wife they both seem happy about the work that he was able to do. This kind of advertising aims to rebrand a company in a new light, and this is exactly what this commercial did. Instead of associating Budweiser with Clydesdale horses, many will now recall the aid that Budweiser supplied during times of need in America. Sounds like a good business plan to me!